Latest IMRG Capgemini e-Retail Sales Index indicated the growth of online shopping, pointing out the relevance of e-commerce to high-street retailers.
During the second half of 2008 a 15% growth was witnessed, in spite of a downward graph during the second consecutive month after the Christmas shopping. With the economic meltdown and markdowns in the high street and a drag on businesses’ pricing power or Consumer Prices Index (CPI) measure of inflation is set to fall from 3.1% to about 2.7% in December. Traditional retailers should concentrate on improving their web offering in order to catch up during the recession.
UK head of consulting for retail at Capgemini, Mike Petevinos said that, in their January results consumers were seen online and it marked a year-on-year growth of nearly 20 % for the month. He said that these results suggested the retailers to power their e-commerce and invest better in the development of it.
He added that retailers should decide upon whether bricks-and-clicks and should come up with defensive strategies in order to fight the high street trading. If not for this the gap will be widened and could not withstand the rivals.
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