Online home shopping verses preferences of customers
November 17, 2008
To explain how much online shopping influence people’s life, a general know about as to how a market functions is very essential. Shopping is mainly targeted towards middle and upper class women. The shopping pyramid is very interesting. Peak of the pyramid have posh and expensive items and in the middle are discounters, and at the base lies things for the poor sectors. However, the fact is that the whole markets rest on the shoulders of the weakened sector.
Shopping have been seen in various forms and has many related phases. The shopping ways, shopping destinations, shopping modes have changed with the advancement of technology and suit to the needs of the customers. The middle class sectors are always targeted no matter what the changes are made in shopping. Online shopping is ever increasing in popularity and very viable too. Both the upper class and middle class can reap the benefit of this service. All you need is a computer, bank account and a debit card. The process is as simple as it sounds but requires a good amount of common sense and should be judgemental. Online shopping favours people with higher income, education and occupation. This fact was put out in Journal of Electronic Commerce. Since online shopping deals with some amount of technology attitude of the customers towards the trend is very vital. The customers should realise and accept the changes in technology and at the same time should have knowledge as to how to use it effectively.
Earlier online shopping became popular with youths with a high level income, basically among the men. Now the situations have changed and the focus has shifted towards middle class men and women. In the US market more than half of the users of online shopping are women and is sure to increase in the near future.
The men are likely to depend on online shopping since they don’t prefer to see the products face to face or needs to try out things. Where as women folk requires a good fund of personal convincing and opts for store shopping. The recent statistics proves that women are changing with the change of technology.
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